February 28, 2011 – Concord Marketing Solutions, Inc. announced it has joined the Insured Retirement Institute as a solution provider member. The membership reflects Concord’s continued focus on providing a suite of marketing services that leverage promotional merchandise to the financial services industry. Financial services companies represent Concord’s single largest industry segment. Customers value Concord’s innovative on demand business model that expands product selection and utilizes key brands, while providing clients with significant cost savings by eliminating on the shelf inventory.

Concord exhibited at the IRI’s Marketing 2011 Conference in Washington D.C. which was held from January 30 to February 1, 2011. The conference proved to be a valuable venue to demonstrate how the company’s unique business model can help IRI member companies drive sales and mange costs.

Since its founding in 1993 as an ad specialty distributor, Concord has grown steadily and now employs 50 associates that handle customized e-stores, fulfillment, in-house embroidery and traditional promotional items. Concord’s clients have increasingly relied upon Concord for other marketing services such as customized packaging, innovative e-commerce solutions, incentives, fulfillment programs and international distribution. Successful service offerings for the financial industry include broker recognition programs and first ticket programs.

• Nike Golf
• Adidas
• Under Armour
• Patagonia
• North Face
• Cutter & Buck
• Ogio
• Callaway